The New Standard of K-Beauty

Where Korean skincare science meets timeless radiance

RIMAN is one of Korea's most celebrated beauty innovators — the house behind Incellderm, the K-Beauty phenomenon trusted by millions across more than 20 countries.

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2018Founded in Seoul
0+Countries & Markets
0M+Products Sold
No.1K-Beauty Skincare Brand*
★Dermatest 5-Star Excellent ✓Halal Certified ✓EWG 0–1 Ingredients ✓Dermatologist-Tested ✓Cruelty-Free
Our Story

Born in Seoul.
Loved by the world.

RIMAN — short for "Right Management" — was founded in Seoul in 2018 with a simple conviction: skincare should be honest, scientific, and transformative.

In just a few years, RIMAN grew from a Korean startup into a global beauty house, surpassing billions of dollars in cumulative sales and earning its place among the most talked-about names in K-Beauty.

At the heart of it all is Incellderm — a dermocosmetic line so beloved in Korea that it became a word-of-mouth phenomenon before it ever left the country.

Philosophy

Beauty built on integrity, backed by science, designed for real skin

01

Dermo-Science First

Formulations developed with cosmeceutical rigor — clinically minded, ingredient-led, and refined through Korea's world-class beauty research culture.

02

Nature, Elevated

Signature botanical ingredients and gentle formulas designed to respect the skin barrier while visibly improving glow, texture and hydration.

03

Results People Share

RIMAN grew almost entirely through word of mouth — real people, real routines, and visible before-and-after results that speak for themselves.

The Science

Engineered by nature, perfected by technology

Ordinary skincare is built on purified water. Incellderm is built on actives.

88%
of the Incellderm Booster is Giant BYoungPool™ Centella Leaf Water — 81% in the Serum. Botanical actives as the very base, not an afterthought.

At the heart of every Incellderm formula is Giant BYoungPool™ — RIMAN's signature Centella Asiatica leaf water, replacing plain water as the foundation of the formula itself.

Around it, a modern actives stack works in concert to hydrate, calm and strengthen the skin barrier:

NMNHyaluronic AcidCeramide NPPeptide ComplexPanthenolBerry Antioxidants

The Boo-Se-Boo Ritual

Three touches. One glow. The signature Incellderm technique.

01 · BOO

Mist the Booster

Saturate freshly cleansed skin with the Centella-rich Booster to open the way.

02 · SE

Massage the Serum

Press the concentrated Serum in with warm hands, letting actives sink deep.

03 · BOO

Seal with Booster

A final mist locks in every layer — hydration sealed, glow switched on.

2026

ICD Radiansome™100 — flexible liposome technology

RIMAN's newest generation of skincare, unveiled to 3,500+ guests at the 2026 Global Convention: microscopic flexible liposomes carry patented actives deeper for even greater efficacy.

The Collections

Three houses of beauty, one standard of excellence

From the iconic Incellderm ritual to holistic care for hair, body and inner wellness.

INCELLDERM
Flagship Skincare

Incellderm

Korea's beloved dermocosmetic line — the signature Dermatology First ritual of booster, serum and cream that made RIMAN famous, alongside cleansing bars, mists and targeted treatments.

  • Dermatology First Package ritual
  • Booster · Serum · Cream system
  • Glow, hydration & barrier care
BOTALAB
Hair & Body

Botalab

A vegan-minded personal care line extending the RIMAN standard beyond the face — thoughtful formulas for scalp, hair and body that turn daily care into a ritual.

  • Vegan-conscious formulations
  • Scalp & hair care
  • Body care essentials
LIFENING
Inner Beauty

Lifening

Beauty from the inside out — wellness products focused on gut health, collagen and daily vitality, completing a truly holistic approach to radiance.

  • Collagen & beauty nutrition
  • Gut health support
  • Everyday vitality
Global Journey

From Seoul to the world stage

What began in Korea has become a global movement. RIMAN now serves customers across Asia, North America, Europe and Latin America — and the journey is accelerating every year.

KoreaMalaysiaSingapore JapanTaiwanHong Kong USACanadaUK SpainItalyMexico ＋ more
2018RIMAN founded in Seoul — Incellderm launches in Korea
2022Cumulative sales surpass US$2 billion; global expansion begins with the USA & Canada
2023–24Expansion across Asia — Taiwan, Hong Kong, Singapore, Malaysia, Philippines
2025European debut with the London Grand Opening; first APAC Convention in Macau
2026Radiansome™100 unveiled to 3,500+ guests in Long Beach — Japan, Thailand & Australia up next
Why RIMAN

Why millions have made the switch

Visible Results

The Incellderm ritual is famous for one thing above all: skin people notice. Glow, smoothness and hydration you can see in the mirror — and in photos.

Korean Beauty Heritage

Korea sets the pace for global skincare innovation. RIMAN stands at the front of that wave, with award-winning products born from K-Beauty's most demanding market.

Honest, Simple Rituals

No twelve-step confusion. RIMAN routines are elegant and easy to follow — a few exceptional products, used consistently, doing real work.

A Community of Care

RIMAN grew through people sharing what worked for them. When you start, you're guided personally — your skin, your goals, your routine.

Edwin Loh — RIMAN partner
Edwin Loh · Singapore & Malaysia
Partnership & Success

Success grows when it's shared

Behind every great brand are people who believe in it early. Edwin Loh partners with RIMAN to bring Korea's most-loved skincare ritual to customers across Singapore and Malaysia — with personal care that no store counter can match.

  • Guided by experience — honest product advice and routines tailored to your skin, not a sales script.
  • Backed by a global brand — RIMAN's award-winning products, certifications and worldwide momentum stand behind every recommendation.
  • Room to grow together — for those who see the bigger picture, RIMAN's global expansion opens doors to collaboration and business partnership.
Partner with Edwin
Begin Your Journey

Your skin deserves the RIMAN experience

Curious which ritual fits your skin? Reach out for a personal introduction to RIMAN — product guidance, honest advice, and a routine built around you.

WhatsApp Edwin
Edwin Loh
Edwin Loh WhatsApp +65 9239 1504